ABOUT
What We Do
Having worked with some of the world’s most recognised brands, I understand what it takes to build, scale and protect a brand across multiple touchpoints and markets. Through By. Rilee, that experience is applied with intention, tailoring big-brand thinking to founder-led businesses where it can have the greatest impact.
Based in Dubai and working globally, I partner with entrepreneurs who are ambitious, thoughtful and ready to elevate their brand with purpose and confidence.
Because no one should have to do it all on their own.
SERVICES
How We Can Work Together
Brand Identity
& Strategy
Strong brands are built on clarity.
I work with founders to define positioning, messaging and visual direction, creating brand foundations that feel aligned, intentional and built for long-term growth. This is about shaping a brand that reflects who you are, what you stand for and where you’re going.
Creative Design
Design is how your brand is experienced day to day.
I create thoughtful, cohesive visual assets that bring your brand to life and ensure consistency across digital and print touchpoints. From logos to brand materials and marketing collateral, every design decision is grounded in your strategy and your story.
Website Design
& Online Merchandising
A well-designed digital home for your business, built to be credible, considered and accessible.
I design and build beautiful, brand-aligned websites that give founders a strong digital presence without the cost or complexity of a fully custom build. Your website becomes a true extension of you and your brand, one that communicates credibility, clarity and confidence. Working across Wix, WordPress, Squarespace and Shopify, I focus on thoughtful design, intuitive user experience and clear structure, ensuring your website supports your business goals while remaining easy to manage and evolve as you grow.
Marketing Strategy
& Consulting
Marketing works best when it’s intentional.
I help founders clarify direction, refine messaging and plan marketing activity across digital channels, including email, social media and content. Support is available on a project basis or as ongoing consulting, depending on where your business needs focus, momentum or guidance.
Public Speaking
& Thought Leadership
Personal Branding & Authentic Leadership
Drawing on over a decade of experience across strategy, creative and commercial roles, I speak with clarity, warmth and real-world relevance.
Available for keynotes, panel discussions, workshops and brand led events.
What Clients Say
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"Working with Rilee on the facelift of our website was a genuinely smooth and structured experience from start to finish. Her approach was clearly defined, with a transparent project outline divided into phases and concrete deliverables, which gave us confidence and clarity throughout the process.
What stood out most was how quickly she understood our brand, our voice, and the purpose of the website. She didn’t just improve the aesthetics, she strengthened the structure and SEO performance, user experience, and overall content flow. The fact that we only needed to make very minor wording adjustments speaks volumes about how well she grasped the essence of our project.
Communication was consistent and transparent, and she proactively advised us on additional tools and improvements beyond the immediate scope. The transition from staging to live (usually a nerve-wracking moment) was handled with excellent preparation. Every link, booking feature, and integration worked immediately, with no noticeable downtime.
Even after handover, Rilee remained responsive and supportive, answering follow-up questions promptly and guiding us back into full ownership of the site with ease. I can highly recommend working with Rilee. Her fees were fair and absolutely justified by the quality of her work, so much so that we are now considering extending our collaboration."
Linda Krockenberger
Co-Founder and CEO of ADCRC
What Clients Say
"Working with Rilee was a genuinely enjoyable process. From the beginning, she took the time to really understand what Tribulus is about and the challenges we were facing in combining science with art for a very niche and unique product offering. It wasn’t a simple brief, but she translated our complexity into a clear and confident homepage that communicates exactly who we are and what we do.
What she created feels strong, modern and intentional, striking the right balance between precision and creativity. She transformed our ideas into a logo and visual identity that truly represent us, and the overall flow of the homepage makes everything easy to understand at a glance.
Throughout the process, Rilee offered thoughtful advice with a clear sense of style and direction. She has a rare ability to turn complex ideas into something clear, beautiful and effective."
Tribulus Team
Co-Founders
What Clients Say
“Rilee is an absolute wizard. Not only because she is excellent at what she does but because she takes the time to understand YOU. Going out on my own was a huge step for me and Rilee made me feel seen and supported. She worked with what I wanted, not what she thought the brand should be, though her input was invaluable and I was so happy with how everything turned out. The most important piece being that my brand felt like ME! I have already recommended Rilee to anyone I know looking to refine, define or build out a brand - I would work with her again in a heartbeat!”
Kerry Gird
Founder & Coach - Bousala Coaching
What Clients Say
“Bringing a wealth of marketing expertise across retail & e-commerce, it's been amazing to have Rilée onboard to drive our brand forward as we enter a new growth phase.”
Georgie Trigg
Founder - Georges of Dubai
What Clients Say
“I'm so excited for the work that we are doing with Rilée. She has helped me build and merchandise my exclusive online resale store on SquareSpace, set up and build an established monthly newsletter and is driving many more exciting initiatives for the brand. We have big plans for the year ahead.”
Wendy Euler
Founder - GoodByeCropTop
What Clients Say
“Rilée was the boost my business didn't know it needed. She far more than just creative and marketing. Rilée saw faults in my design that no one else recognised and came up with a full plan to build into the future. Rilee is an integral part of my business and I cannot recommend her enough.”
Taylor Hamilton
Founder - Hamilton Group
Let's Talk
Working on something exciting?
Let's see where we can take it!